Safaricom Ethiopia has launched an electrifying campaign, One Move Away, designed to uncover and empower Ethiopia’s most talented singers. The digital music challenge invites participants from across the country to submit videos of themselves singing.

Promoted as #1Wedefit, One Move Away is creating a buzz around music while providing a platform for aspiring vocalists to showcase their talent, creativity and passion. 

Participants, who must be residents of Ethiopia, are encouraged to create a one-minute music video of themselves singing and submit their entries on TikTok, using the #1wedefit hashtag and tagging the official Safaricom TikTok page.

The challenge offers exciting cash prizes of up to 1.5 million Ethiopian birr, with 10 lucky winners getting the chance to attend a professional masterclass bootcamp in the capital, Addis Ababa. Their first single will be produced by well-known music producers.

Musical masterclass

The selected winners will spend a week with music mentors, focusing on key areas such as earning money with music, music production techniques, performance methods, building their digital personal brands, and more. The workshops will provide valuable tips to help the participants grow in their musical pursuits. 

To facilitate the learning process, the winners will have access to a dedicated music recording studio, where they can put their newly acquired knowledge into practice. Out of these, six will be selected as the final winners. Throughout the week, the top participants will learn how to create music that will be selected for the curation of a Safaricom Album. 

The ultimate album drop

Following the completion of the bootcamp, the selected artists will have their singles remastered and compiled to form the highly anticipated Safaricom Album – a diverse collection of musical masterpieces, showcasing the exceptional talent, hard work and artistic growth of the participants. It will be a testament to their dedication and a celebration of their individual journeys, offering music enthusiasts the opportunity to experience a range of genres and artistic styles. 

In addition to the creation of the Safaricom album, the winners of the digital challenge will be given the opportunity to feature in mega concerts where they will be performing with well-known stars. 

To build anticipation and excitement for the challenge, Safaricom has hosted a series of small-scale experiential activations across Addis Ababa. These activations will engage local communities and inspire aspiring singers to participate in the digital competition.

The competition is open to vocalists of all genres and backgrounds. Stay tuned for the release of the Safaricom Album and join us in celebrating the remarkable achievements of these talented artists.