Vodacom South Africa’s V-Up Summer Campaign has been a game-changer, taking customer rewards and digital adoption to the next level.

The campaign ran from October 2024 to 28 February 2025 and saw over 10 million customers engage with us, unlocking half a billion rand in rewards and prizes.

From Mystery Rewards to Daily and Achiever Boxes earned by achieving personalised goals, as well as the exclusive VodaPay Box, we’ve kept the excitement going while driving a surge in digital engagement. Thanks to these innovations, we’re now approaching two million monthly active users on VodaPay – a major milestone in our journey to becoming South Africa’s leading digital lifestyle platform.

Stay connected. Stay charged. Stay ahead with VodaPay!

With VodaPay, customers can elevate their savings. Adding money to their VodaPay Wallet gives them a seamless transaction experience and exclusive rewards. After all, summer is a time for relaxing, without the worry of paying bills. Thanks to these VodaPay benefits, customers could enjoy a stress-free summer:

  • Easy transactions: Add money to the VodaPay app for free to enjoy quick and convenient transactions, whether shopping or sending money.
  • Exclusive vouchers: Gain access to up to 30% extra value from popular brands like Spur, Steers, BP, and more.
  • Recharge electricity hassle-free: Use VodaPay to recharge electricity without any extra costs.
  • Exclusive airtime and data deals: Get 1GB of Vodacom data for as little as R1, and more exclusive offers.

Plus, V-Up Summer offered customers exclusive airtime and data deals, such as unlimited calls for only R15 per day on Prepaid.

Unforgettable summer surprises

Summer has always been about rewarding loyalty, and this season we took it up a notch. Through our V-Up Summer Campaign, customers stood a chance to win their share of R500 million in cash and rewards. Five lucky customers drove away in brand-new Toyota Starlets, while others enjoyed MSC cruises, fuel and shopping vouchers, devices, appliances, digital content subscriptions, cash rewards, and more.