Taking the Lesotho market by storm
Vodacom Lesotho’s Market Storm initiative engaged customers and showcased our amazing products. It was the perfect opportunity to promote our offers and educate and strengthen our relationship with our communities.
The Market Storm concept was developed based on staff feedback, which highlighted a need for increased customer engagement due to a perceived disconnect, says Paballo Maliehe, Vodacom Lesotho Head of Marketing and Hall of Fame winner.
Led by the Marketing team, with support from HR and M-Pesa, the initiative promoted three priority products and services: Vodacom Mpate Sheleng Funeral Cover, Just4YourTown and M-Pesa Mokhatlo Savings.
The group visited all 10 districts of Lesotho, ensuring comprehensive coverage.
Insights through interaction
Staff gained significant value from the Market Storm, says Paballo. “They had the opportunity to engage with both customers and fellow staff members with whom they typically do not work closely.”
Customers also clearly appreciated the opportunity to have their voices heard and valued, she adds.
“The interaction provided insights into customer perceptions and needs, which in turn led to improvements in Vodacom Mpate Sheleng Funeral Cover, with enhancements made to the product menu based on all the feedback.”
The Market Storm yielded several successes, including increased revenue for Vodacom Lesotho in the month of September, positively impacting the company’s financial performance.
