Something special happened at Safaricom Kenya recently, and it’s going to change how every employee experiences work, growth and belonging. The new Employee Value Proposition (EVP) reflects Safaricom’s genuine commitment to putting each person, their aspirations and their well-being at the heart of everything the company does.

More than words: a promise born from the voice of employees

“I Am Safaricom: A force for good, creating what’s next” didn’t emerge from a boardroom brainstorm. It came from Safaricom’s employees. Through engagement surveys reaching over 80% of employees across every function and demographic, focus groups, and HR clinics, their voices shaped this vision.

“Through employee engagement surveys, we engaged over 80% of our employees across functions and different demographics, held focus group discussions and HR Clinics, and what echoed consistently were enhanced reward and benefits, growth and development, taking actions and providing solutions, purpose and a desire for meaningful impact,” explains Peter Njioka, Head of Talent Acquisition, Capability, Talent Management & HR Shared Services.

“The EVP is a reflection of our collective voice, celebrating individuality while anchoring on a shared mission to be a force for good.”

Why now? Because Africa’s future needs it

As we accelerate towards Vodacom’s Vision 2030 to become Africa’s leading purpose-led technology company, it became clear that Safaricom’s employee promise needed to match the bold future we’re building together. The convergence of digital acceleration, generational shifts in workplace expectations, and demands for genuine diversity and inclusion created the perfect moment for transformation.

The breakthrough came when the team shifted perspective entirely. “We moved from defining who we are as a company to who our people are and who they can become,” Peter says. “That’s when ‘I Am Safaricom’ was born.”

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Safaricom launched its new EVP at a Hollywood-themed extravaganza.

Five pillars, infinite possibilities

Safaricom’s new EVP rests on five powerful pillars designed to launch dreams and amplify each employee’s impact:

  • Make an Impact, Every Day
    Our work isn’t just a job – it’s anchored in meaning, transforming millions of lives across Kenya and beyond. Whether you’re coding the next breakthrough or serving customers, you’re part of something bigger.
  • Reimagine What’s Possible
    Through hackathons, Innovation Fridays, and AI-powered learning pathways, employees will shape their path with cutting-edge technology. Safaricom’s internal talent marketplace and innovation labs aren’t just buzzwords – they’re a playground for transformation.
  • Grow Unlimited
    Forget traditional career ladders. Safaricom is building skills-based architecture with on-demand learning, mentorship programmes, and cross-market exchanges. Your growth journey is as unique as you are.
  • Come As You Are & Rise
    Authenticity is celebrated. From inclusive leadership training to expanded employee resource groups, the company is operationalising inclusion so everyone feels seen, heard and uplifted. “Safaricom is Kenya – diverse, vibrant and united,” Peter says.
  • Protect Your Power
    Our employees’ holistic well-being is sacred. Safaricom is rolling out mental wellness leave days, financial coaching, burnout prevention tools, and flexi working models. It’s about nurturing resilience in a world that never stops changing.

Living the promise daily

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These aren’t just aspirational statements – they’re lived commitments woven into how Safaricom leads, collaborates and cares for one another. From accessible workspaces and targeted training to voice forums and wellness support, every initiative seeks to address employees’ reality while celebrating each person as the star of the “I Am Safaricom” story.

Your future starts now

As we accelerate towards Vision 2030, this EVP becomes the heartbeat of Safaricom’s strategy. By putting people first – empowered, inspired, and cared for – Safaricom unlocks its full potential to deliver inclusive innovation and sustainable growth. 

For Vodacom, the question isn’t just where we’re going, but who’s going with us – and how you’ll feel on the journey. Because when you thrive, Vodacom thrives. When you innovate, we all move further together.